Number one in Italy and worldwide. With 10% of the global market share, Amplifon is a world-leading hearing aid specialist. Its growth has been consistent over the past 15 years, both in terms of revenues (with a 11% average increase per year) and profitability (with a gross margin increase of almost 18% per year). This success is the result of a solid and consistent strategy, which has adapted to the market thanks to its four guiding principles, i.e. internationalisation, service innovation and differentiation, optimal human capital management and, more recently, a greater focus on marketing.
«Our growth in international markets has increased considerably over the past few years, also thanks to bold and important acquisitions,like the newest one in Asia-Pacific area, which have allowed us to gradually penetrate all five continents and double our global market share in less than 15 years», said Enrico Vita, the new Ceo. Today, Amplifon develops over 75% of its turnover abroad and has a consolidated presence in over 22 countries, in many of which, it is a market leader. In the United States, for example, Amplifon is the largest distributor of hearing solutions and services.
Service innovation and differentiation is the company’s second strength. The company’s business model integrates solid medical and retail expertise to meet every customer’s specific needs, in addition to hearing requirements, with a range of leading-edge and highly personalised services. Moreover, the Group is developing a strong competitive advantage in marketing excellence. «In an underpenetrated market as this, a communication strategy that helps overcome the stigma associated with hearing aids, and a greater focus on activities to strengthen brand awareness and develop new competencies can certainly help boost organic growth in the various countries where we are present», commented Mr Vita, who has launched these activities in Europe, thereby accelerating the increase in revenues considerably.