Wins by investing in the four Cs: cut, colour, clarity and carat weight. More and more of the diamonds are coming from controlled ethical sources and certified by the Gemological Institute of America (GIA), the leading authority in the sector
Holding a diamond in your hand is like grasping a piece of the moon, declared Anna Magnani. And although a kiss on the hand might feel very good, a diamond tiara lasts forever, purred Marilyn Monroe. There is nothing like these compounds of pure carbon, crystallised in the monometric system into octahedra and hexakis octahedra, to arouse unique emotions and seal powerful bonds of love. It is precisely these bonds which form the cornerstone of Diamond Love Bond, a firm of diamond brokers launched in 2005, which has become a point of reference for anyone seeking diamonds with the highest standards in terms of the 4Cs: colour, clarity, carat weight and cut.
«No other precious stone offers such a high level of emotional satisfaction as the diamond. It represents both a safe haven and a store of value. Over the last decade, for example, sales of 5 carat, D-colour, IF-clarity diamonds have increased by 120%, with constant revaluation with regard to the interest rate», explains Marco Pocaterra, Managing Director of the company, which has registered offices in Milan and Antwerp and closed 2015 with turnover of €18 million, almost three times the €7 million generated in 2014.
The roots of this success lie not only in offering triple excellent, D-, E- and F-colour, Fl/If-clarity, fluorescence-free diamonds, but also because the stones are guaranteed, insured, certified and ethical. «Our diamonds are certified by the Gemological Institute of America (GIA), the most respected institution in the industry, which issues around 85% of certificates worldwide», stresses Pocaterra. «We have signed up to and comply with the UN’s Kimberley Process Certification Scheme, which enables the certification of diamond shipments as conflict free, i.e. legitimately sourced. We guarantee that our diamonds are in no way the fruit of child labour. In addition, we adhere to and uphold the guidelines of the UN Global Compact, which requires signatories to respect ten very strict principles, covering four areas: environment, human rights, labour and anti-corruption. Lastly, our group was invited to Davos in 2011 by the Secretary General of the United Nations, Ban Ki Moon, to represent the diamond and jewellery sector at UN Global Lead, the exclusive platform comprising 47 major corporations (including Sumitomo, Nestle, Bayer, Unilever, Coca Cola and Eni), each a leader in its own industry».
In addition to quality, one of the strengths of Diamond Love Bond is price, up to 60% lower than its banking competitors. In terms of level of service, Diamond Love Bond offers the chance to purchase one’s own shiny, little piece of the moon in over 1,560 UBI Banca branches through the Diamonds in the Bank project. «We are convinced that it will become increasingly common practice in the future for informed and well-prepared customers to purchase their diamonds through banks. And we believe that the jewellery channel could also become extremely competitive, especially as regards who offers the best quality at the most competitive prices», the Managing Director adds.
The agreement with UBI Banca, launched in 2012 with the sale of diamonds ranging from 0.50 to 2.30 carats, was followed by a partnership with the Banco di Desio group. And this year may also see arrangements with certain banks in Guangdong, China. However, the most ambitious project will begin in spring, with a custom-made diamond service for HNWI clients, specifically those with over €1 million in liquid assets. Unique stones, from 3 carats up, of all sizes, imbued with a spirit of excellence and a brilliant luminosity (with the possibility of selecting different colours). «Among our fancy natural colour diamonds, we now boast three masterpieces: three fancy vivid yellow stones, measuring 50, 33 and 18 carats, all cushion modified brilliant», enthuses Pocaterra. These diamonds could represent the realisation of a dream or a perfect store of value for high net worth customers needing to diversify into exclusive tangible assets. Jewels could be the new frontier for brokerage firms, with the development of an iconic collection, bearing the Diamond Love Bond trademark and created by world famous jewellery designers, so that selling a diamond means selling a dream.